Research

Research Interests

Marketing, Consumer Behavior, Innovation, Quality Management, SCM, CSR, Sustainable Business

Scientific, Practitioner-Oriented Books

1. T. Enkawa, B. Frank (2015): The Science of Customer Satisfaction: Strategies for Customer Value Creation, Union of Japanese Scientists and Engineers (in Japanese). [Link] [Link] [Link]

Research Articles Published in Refereed Journals

1. B. Frank, S.J. Schvaneveldt (2016): "Understanding Consumer Reactions to Product Contamination Risks after National Disasters: The Roles of Knowledge, Experience, and Information Sources", Journal of Retailing and Consumer Services, 28, 199-208. [Link (open access, free download)]
2. B. Frank, T. Enkawa, S.J. Schvaneveldt (2015): "The Role of Individualism vs. Collectivism in the Formation of Repurchase Intent: A Cross-Industry Comparison of the Effects of Cultural and Personal Values," Journal of Economic Psychology, 51, 261-278. [Link (open access, free download)]
3. B. Frank, T. Enkawa, S.J. Schvaneveldt, B. Herbas Torrico (2015): "Antecedents and Consequences of Innate Willingness to Pay for Innovations: Understanding Motivations and Consumer Preferences of Prospective Early Adopters," Technological Forecasting and Social Change, 99, 252-266. [Link (open access, free download)]
4. B. Frank, B. Herbas Torrico, T. Enkawa, S.J. Schvaneveldt (2014): "Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience," Journal of Retailing, 90(4), 567-586. [Link]
5. B. Frank, S.J. Schvaneveldt (2014): "Self-Preservation vs. Collective Resilience as Consumer Responses to National Disasters: A Study on Radioactive Product Contamination," Journal of Contingencies and Crisis Management, 22(4), 197-208. [Link]
6. D.C. Wimalachandra, B. Frank, T. Enkawa (2014): "Strategic Openness in Quality Control: Adjusting NPD Strategic Orientation to Optimize Quality Control," International Journal of Industrial Engineering: Theory, Applications and Practice, 21(6), 348-359.
7. B. Frank, T. Enkawa, S.J. Schvaneveldt (2014): "How Do the Success Factors Driving Repurchase Intent Differ between Male and Female Customers?" Journal of the Academy of Marketing Science, 42(2), 171-185. [Link (open access, free download)]
8. B. Frank, G. Abulaiti, T. Enkawa (2014): "Regional Differences in Consumer Preference Structures within China," Journal of Retailing and Consumer Services, 21(2), 203-210. [Link]
9. D.C. Wimalachandra, B. Frank, T. Enkawa (2014): "Leveraging Customer Orientation to Build Customer Value in Industrial Relationships," Journal of Japanese Operations Management and Strategy, 4(2), 46-61.
10. B. Frank, G. Abulaiti, B. Herbas Torrico, T. Enkawa (2013): "How Do Asia's Two Most Important Consumer Markets Differ? Japanese-Chinese Differences in Customer Satisfaction and Its Formation," Journal of Business Research, 66(12), 2397-2405. [Link]
11. B. Frank, B. Herbas Torrico, T. Enkawa (2012): "Elucidation of the Mechanism behind the Influences of Uncertainty Avoidance on Customer Attitudes towards Japanese Products and Services," Journal of the Japan Industrial Management Association, 63(4), 201-209. [Link]
12. B. Frank, G. Abulaiti, T. Enkawa (2012): "What Characterizes Chinese Consumer Behavior? A Cross-Industry Analysis of the Chinese Diaspora in Japan," Marketing Letters, 23(3), 683-700. [Link]
13. B. Frank (2012): "Consumer Attitudes and Intentions towards Fast Food Restaurants: How Do Teenagers Differ from Adults?" Managing Service Quality, 22(3), 260-282. [Link]
14. G. Abulaiti, B. Herbas Torrico, S. Hachiya, Y. Matsukawa, B. Frank, S.J. Schvaneveldt, T. Enkawa (2012): "A Cross-Country Comparison of the Mechanisms Relating Customer Satisfaction and Market Share," Journal of the Japanese Society for Quality Control, 42(3), 95-105. [Link]
15. G. Abulaiti, B. Frank, T. Enkawa, S.J. Schvaneveldt (2011): "How Should Foreign Retailers Deal with Chinese Consumers?" Journal of Marketing Channels, 18(4), 353-373. [Link]
16. G. Abulaiti, T. Enkawa, B. Frank (2010): "Influences of the Economic Crisis on Customer Attitudes and the Moderating Role of Culture," Journal of the Japanese Society for Quality Control, 40(2), 69-77. [Link]
17. B. Frank, T. Enkawa, N. Okuma (2009): "Economic Influences on Customer Satisfaction and Their Difference by Core and Peripheral Functions," Journal of the Japan Industrial Management Association, 60(2), 87-94. [Link]
18. B. Frank, S. Sudo, T. Enkawa (2009): "Removing Economic Influences from Customer Satisfaction Scores to Assess Managerial Performance in Marketing," Journal of the Japanese Society for Quality Control, 39(1), 119-128. [Link]
19. B. Frank, T. Enkawa (2009): "Economic Drivers of Dwelling Satisfaction: Evidence from Germany," International Journal of Housing Markets and Analysis, 2(1), 6-20. [Link]
20. B. Frank, T. Enkawa (2009): "Economic Influences on Customer Satisfaction: An International Comparison," International Journal of Business Environment, 2(3), 336-355. [Link]
21. B. Frank, S. Sudo, T. Enkawa (2009): "Interpreting Time Series of Patient Satisfaction: Macro vs. Micro Components," International Journal of Hospital Marketing and Public Relations, 19(1), 15-39. [Link]
22. B. Frank, T. Enkawa (2009): "Does Economic Growth Enhance Life Satisfaction? The Case of Germany," International Journal of Sociology and Social Policy, 29(7/8), 313-329. [Link]
23. B. Frank, T. Enkawa (2009): "Economic Influences on Perceived Value, Quality Expectations, and Customer Satisfaction," International Journal of Consumer Studies, 33(1), 72-82. [Link]
24. B. Frank, T. Enkawa (2008): "Does Aggregate Income Influence Satisfaction with the Standard of Living?" International Journal of Society Systems Science, 1(2), 113-131. [Link]
25. B. Frank, T. Enkawa (2008): "How Economic Growth Affects Customer Satisfaction," Asia Pacific Management Review, 13(2), 531-544. [Link]

Conference Proceedings and Presentations: 52 Papers